Plantsome’s Summer of Love
Who said you can’t fall in love with inanimate objects?
An end of summer campaign that stands out and does the Plantsome brand justice? You’ve got it. We’re taking humanising plants to make them more approachable to a whole new level.
It all started with my penchant for puns, Buzzfeed quizzes and a love for all things retro, but ended in a four week multi-channel campaign and a pop-up shop at the Lowlander Bar & Restaurant in Amsterdam.
SERVICES
Creative direction // Campaign concept & development // Copywriting // Visual design // UI design // Event styling
COLLABORATORS
Campaign photography & socials by Amehoela
Event photography by Renée Jacky
CONCEPT & BRANDING
To combat the traditional plant business summer dip we decided on a themed campaign on socials and e-mail to keep up conversion, ending with a pop-up shop.
I pitched the campaign concept based on the idea of dating plants and engaging our audience by having them figure out what type of plantlover they were through a quiz.
With inspiration from the 60’s and 70’s summer of love, I created visuals and branding to use throughout the campaign and designed signing, a matchmaking booth and created a floorplan for the pop-up.
UI design
To keep our audience immersed in the Summer of Love vibe, we created personality type pages for users to land on after completing the quiz, an overview and event page and even a plant-a-sutra.
The landing pages and plant-a-sutra page focused on presenting our products in a new light to help our audience go from fans to converting customers.
Fun fact: the quiz had a 90.8% completion rate, which translated to roughly 2900 extra visits to the website.